MEDIA ADVISORY

THE FACTS ON EPHEDRA

Some Media Coverage May Confuse the Issues for the American Public

Washington, DC (April 18, 2000) -- Recent media coverage, including a segment expected to be aired tonight on Dateline, may be confusing the public on the safety and effectiveness of herbal products containing Ephedra. When consumed as directed Ephedra is safe, according to scientific experts who have carefully analyzed adverse reactions reported by a small segment of consumers using the products. Studies also confirm that consumers can accomplish significant weight loss through use of Ephedra products.

WHAT:	Interviews with experts regarding the safety and effectiveness of herbal products containing Ephedra.
WHO:	Theodore M. Farber, Ph.D., Principal, ToxaChemica, International, a scientist who has reviewed the safety of Ephedra; Gary L. Huber, MD, Vice-President for Scientific Affairs at the American Nutritional Association, a physician who has studied the effectiveness of Ephedra products; and A. Wes Siegner, Jr., Esq., an expert in food and drug law.
WHEN:	Today and tomorrow.
WHERE:	By telephone or in person.

Contact: Keeley Moore at (202) 789-1447, or (877) 846-6324.

The Ephedra Education Council, is supported primarily by members of the Ephedra Committee of the American Herbal Products Association, a recognized leader in promoting the safe and responsible marketing of dietary supplements. The Council provides factual information to the media and public about dietary supplements containing Ephedra, an herb that has been used safely and responsible for more than 5,000 years.

For more information on the benefits of Ephedra, logon to www.EphedraFacts.com.

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